As dysfunctional as the current healthcare system is, we do have choices – both as patients and as physicians. We can wait for policy and administrative changes from the top down, or we can work on an organic level, from the ground up – one physician, one practice, one patient at a time. As we come to the fork in the road how will we respond?
Blog
Converting to Concierge? Timing is Everything.
Before making the transition to a concierge or direct care practice, having a solid marketing action plan can make the difference between success and failure. A well thought-out plan identifies: who you want to target; with what message; which tools best deliver that message; and, just as importantly, when the tactics will be put in read more…
Who and What? Elements of a Solid Marketing Plan
Do you have a solid marketing plan for transitioning your concierge practice? If not, you can be seriously hurting your practice success and your bottom line.
Why is Concierge and Direct Care Medicine Good for Us?
You depend on your car to get you where you need to go. You give it gas, schedule timely oil changes, and replace worn-out tires. Of course we depend on our bodies too, ensuring we sleep, eat and otherwise take sufficient care of ourselves. But imagine if your car was treated like your health… Say you’re read more…
What IS the Difference Between Concierge Medicine and DPC?
“Concierge” Medicine has become an often used, catchall term for new, more satisfying ways to deliver care to patients. These practices can best be described as “Membership Medicine” practices, a model based on the financial relationship the doctor has established with his/her patients in order to provide exceptional personalized care. As a doctor with such read more…
A Whole New Approach to Healthcare IT?
As an iPhone user and enthusiast, its exciting to consider the potential of Apple’s iPad for improving clinical care quality and efficiency, particularly given the medical community’s positive response. A California medical system recently made headlines with its plans to purchase 100 iPads. It plans to distribute them to its home health care and hospice workers, read more…
In-store Clinics: Should You Join Them?
excerpt from HealthLeaders Media, April 16, 2010: Some hospitals and most physician offices are worried about the proliferation of in-store clinics, and have been for some time now. But despite the fact that they don’t make money for many of the grocery and drug stores that offer them, they’re not going away. On the contrary, read more…
Which Hospitals are Using Social Media?
Which hospitals are actively blogging? Connecting with patients and physicians on Facebook? Posting videos on You Tube? How about Twitter? Check out this great resource – click on your state to see how your competition is using social media: MA NH VT ME RI CT
How to Get Started on Twitter
(2010) Did you know 557 hospitals are currently using Twitter, and 41 of those are New England hospitals? Are you curious how they’re exploring Twitter as a branding and relationship-building tool? Say you want to find out what Mayo Clinic is doing. You’d be the 54,369th follower! Here are the basics to get started: 1. Go read more…
7 Key Benefits of Online Video
When you think of “YouTube” it may conjure up entertaining videos of cat tricks and child prodigies. But have you thought about how powerful online video can be as both a patient education resource and a valuable marketing tool? Here are 7 key reasons to consider using video online. 1. You Tube is the second read more…
