About Us

Founded over 30 years ago, Latady Physician Strategies is a national medical practice conversion firm that helps physicians successfully create and grow customized Direct Primary Care (DPC), Concierge, and Hybrid membership practices. Since 2011, we have guided more than 95 physicians through the business development, financial, legal, operational, marketing, and sales challenges.

We believe the best health care is rooted in prevention and wellness, centered on the patient, and built on the trusted physician-patient relationship. We are committed to helping physicians create sustainable practice models that support this vision.

Nancy Latady, MBA — Founder & Principal

Nancy Latady brings more than 40 years of healthcare marketing, management, and business development experience to her work with physicians and healthcare entrepreneurs. Her background includes roles as a clinician, manager, hospital marketer and planner, and business strategy consultant to medical practices and healthcare start-ups.

This diversity and depth of experience give her a unique perspective on the clinical and business realities physicians face when creating membership-based care models.

Nancy earned her MBA from Boston University and her BS from the University of New Hampshire. With both a personal and professional passion for promoting Lifestyle Medicine and wellness principles, Nancy enjoys helping her clients create models which ensure healthier patients — and healthier physicians.

In her free time, Nancy enjoys traveling with family, reading, gardening, painting, bicycling, and skiing. She lives with her husband in Amesbury, Massachusetts.


Read what our clients say about our work together.

In the News

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Nancy has been a regular speaker at the annual Concierge Medicine Today Forum. She will be co-presenting October 25th with her client, Dr. Jami Dulaney, on “How to Add Value to Concierge & DPC Using Lifestyle Medicine Approaches”.

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Our clients share their experience starting up their very successful DPC practice: “On the road with Infinity Family Care” (on Hint.com) “…Wendy Cohen and David Cunningham left large-group practice so they could return the doctor-patient relationship to its rightful place at the center of family medicine. (read on)

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Marketing Best Practices: Broad Strokes with Nancy Latady” (on HintHealth.com)…Nancy Latady makes a powerful claim that speaks to the many practitioners working in a system that they no longer believe in: It can be different.”

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Listen to founder Nancy Latady’s interview on More For Your Practice Radio talking about concierge and direct care medicine models. She explains the differences between DPC, Concierge, and Hybrid models, how private medicine affects your traditional patients, and whether it’s the right business model for your practice.

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Read Concierge Medicine Today‘s article discussing Latady Physician Strategies’ role in making Concierge and Direct Primary Care (DPC) medicine more accessible to doctors and patients.

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