Transition Mistake #2 – It’s All About You

What's In It For Me?

Have you come across the doctor who’s full of complaints about the difficulties in practicing medicine due to the dysfunctional healthcare system – and that’s why he’s shifting to private medicine? While it’s usually a deciding factor (a big one in fact!), it’s an ineffective way to connect with patients and have them follow you read more…

Concierge Membership Fees

While the average Concierge membership fee is $135/month, there is tremendous variation in pricing, as seen in the chart below. Direct Care practice memberships tend to be priced lower.                 _______________________ Latady Physician Strategies helps physicians transition to Concierge, Direct Care and Hybrid practice models that help them treat their read more…

Concierge Medicine Will Get Massive Boost From Obamacare

As dysfunctional as the current healthcare system is, we do have choices – both as patients and as physicians. We can wait for policy and administrative changes from the top down, or we can work on an organic level, from the ground up – one physician, one practice, one patient at a time. As we come to the fork in the road how will we respond?

Who and What? Elements of a Solid Marketing Plan

Our puppy, Lily

Do you have a solid marketing plan for transitioning your concierge practice? If not, you can be seriously hurting your practice success and your bottom line.

What IS the Difference Between Concierge Medicine and DPC?

“Concierge” Medicine has become an often used, catchall term for new, more satisfying ways to deliver care to patients. These practices can best be described as “Membership Medicine” practices, a model based on the financial relationship the doctor has established with his/her patients in order to provide exceptional personalized care. As a doctor with such read more…

How to Claim Your Place on Google


Have you listed your medical practice yet on Google? Eight-in-ten internet users look online for health information according to the Pew Internet Project. As a healthcare provider, getting listed on Google Places helps you be found when people search the web. It’s an easy way to improve your online presence and search ranking, and as read more…

6 Keys to a Successful Medical Practice Start-up

Starting up a medical practice is like building a new home. In order to build a solid foundation it requires good planning and the right set of tools. When it comes to launching and strategically marketing your practice it’s important to avoid taking shortcuts that later require expensive and time-consuming fixes. Here are 6 keys read more…

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