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A Doctor’s Story

The thing I enjoy most about my work with doctors is helping them tap into the passion behind how they want to serve their patients, bring that vision to life, and become the doctor they always wanted to be. I know. This notion seems idealistic, and nearly impossible. The practice of medicine has grown into such a read more…

5 Sales Tips for Growing a DPC / Concierge Practice

When you think of “Sales” and “Selling”, what’s the first word that comes to mind? Pushy? Sleazy? Manipulative?  Whatever the connotation, for many people it’s not positive. For those physicians creating and growing DPC and Concierge practices, one of the biggest challenges can be learning how to sell to patients.  Many dread the responsibility.  But when read more…

Coach or Consultant – What is the Difference?

Attendance at last month’s DPC Nuts & Bolts 2.0 conference in Dallas hit a record high with more doctors than ever interested in the increasingly popular DPC and Concierge practice models.  If you’re one of those tempted by the idea of a better way to practice medicine, you’ll find there are many options to consider. read more…

The Price is Right (But is it?)

How you set your membership fees is directly related to how successful your practice will be. Unfortunately, many DPC and Concierge physicians are moonlighting to keep their businesses afloat.  Not for just a few shaky initial months, but several years after converting or starting up the new practice. These doctors were intending to escape overwork read more…

How to get POSITIVE word-of-mouth

I’ve heard many doctors say the growth of their Direct Primary Care (DPC) or Concierge membership practice was due not to marketing, but to “word-of-mouth”. Let’s take a look at how positive word-of-mouth has everything to do with effective marketing strategy. Word-of-mouth marketing can be your most valuable form of marketing. But it’s certainly not something to leave to chance, hoping others read more…

5 ways Direct Primary Care and Concierge medicine can reduce physician burnout

Are you aware that physician burnout is now reportedly affecting 50% of primary care physicians? Today’s topic addresses how private medicine models such as Direct Primary Care and Concierge provide excellent antidotes to this grave and worrying trend. Primary care physicians are struggling. They’re squeezed by declining insurance reimbursements and increasing operating costs, forced to read more…

Of coffee cups and crystals

Crystals hanging from ceiling

My hair stylist’s salon recently went through an interior make-over, transformed into a higher-end version of itself. Complete with shiny chrome and clusters of beautiful crystals suspended from the ceiling in truly breathtaking arrangements. It set this salon apart from any other I’d ever seen. So when I was offered a cup of coffee during read more…

Presenting at the AAPP Phoenix, AZ Conference – April 2015

Will you be at the American Academy of Private Physicians (AAPP) Conference this April 16-17 in Phoenix, AZ? If so, it’d be great to meet you!  I will be presenting an important seminar for those new to private medicine: Topic: Getting Enough (Membership) Patients – What Does it Take, and How Soon Do I Start?. (Read more below)The AAPP conference will be read more…

Transition Mistake #3: Skipping the Business Plan

Concierge, Direct Care, Hybrid—the many options for structuring a new practice can be confusing. How do you identify the best and most viable one for your individual situation? With thousands of private medicine practices across the country, there’s great variation in how these practices are structured. Many factors go into determining what services to offer, how many read more…

Transition Mistake #2 – It’s All About You

What's In It For Me?

Have you come across the doctor who’s full of complaints about the difficulties in practicing medicine due to the dysfunctional healthcare system – and that’s why he’s shifting to private medicine? While it’s usually a deciding factor (a big one in fact!), it’s an ineffective way to connect with patients and have them follow you read more…

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